Even posts that did not feature explicit imagery, such as some fan fiction, were being taken down, she said. People who wanted to share stories about their gender transitions found that their posts were being blocked. posts were often flagged as inappropriate while other content was not. You know, cartoons and random photos and all kinds of stuff.”Īs a result, posts were removed that weren’t necessarily explicit, Professor Fiesler said, noting that L.G.B.T.Q.
“The automated system was really, really bad,” she said. D’Onofrio wrote that Tumblr was “relying on automated tools to identify adult content and humans to help train and keep our systems in check.” According to Professor Fiesler, those automated tools overshot their goals. In 2019, Verizon sold Tumblr to Automattic, the parent company of, for $3 million. In 2017, Verizon bought Yahoo, and Tumblr with it. The site was purchased by Yahoo in 2013 for $1.1 billion. Ownership of Tumblr has changed hands three times since it was founded by David Karp in 2007. “A bunch of people immediately did not trust the platform,” said Casey Fiesler, an associate professor of information science at the University of Colorado, Boulder, who studies online communities. “We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.”Īfter the ban, Tumblr lost about a third of its users, accelerating a decline for the sharing and blogging site. “There are no shortage of sites on the internet that feature adult content,” Jeff D’Onofrio, Tumblr’s chief executive at the time, wrote in a blog post announcing the ban in December 2018.
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